3 in 10 Americans would likely share tracker data with insurers

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Thirty percent of consumers are very or extremely likely to consider sharing the data from an activity tracker (Fitbit, Jawbone, etc.) with a life insurance company if they received financial incentives in return for healthy behaviors, according to LIMRA’s 2016 Insurance Barometer.

Among those who already use a device, willingness to share more than doubles to 65 percent, the survey data shows. Just over 1 in 5 consumers (22 percent) use an activity tracker to monitor calories burned, active minutes, heart rate, sleep, etc.

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